Four Ideas for Bigger Bank Promotions
It’s a constant challenge to create new and unique campaigns that bring in new customers. Offering chances to win big money makes perfect sense for banks. Shareplus Federal Bank’s recent campaign for example, brought in over 500 new customers. How? In part by dangling a chance to win $50,000 as part of their big 50th anniversary. But [...]
Continue reading...21. November 2009
Television Station Drives More Traffic With Prize Promotion
KOLR TV in Springfield, Missouri was looking for a new and creative way to promote two sponsors, Sport Boats USA and Marshfield Chevrolet, while also advertising their upcoming Spring sales period. Using the traditional drivers license match format, KOLR incorporated an interactive component allowing all three groups to compile a targeted marketing database, extend their online [...]
Continue reading...23. October 2009
Promo Boosts TV News Viewership
KAPP TV, Yakima, WA. offered a chance at $25,000 instantly and a guaranteed free TV every day for 15 days. The promotion increased viewership of the morning newscast, since that was the only place you could get the daily keyword to play. Through a product trade for airtime coordinated by Incentives Plus Network, LG provided the guaranteed HDTV’s, [...]
Continue reading...28. September 2009
Cable Companies Use Promotions to Increase Sales
This article is a little old, but still applies. It talks about how cable companies are using promotions as a value add in selling their schedules, especially during the Christmas holidays. Includes examples of how affiliate cable companies are leveraging national sweepstakes conducted by HGTV and others. Same ideas apply to other industries. . . http://findarticles.com/p/articles/mi_m0DIZ/is_8_12/ai_60058692/?tag=content;col1 ?????? [...]
Continue reading...28. September 2009
World’s Longest Basketball Shot
Amazing basketball shot. And a great basketball promotion idea. This idea could be adapted for other sports as well. . . long football shot . . . long baseball throw. What works in your facility? If you’re a sponser, maybe you run prelims at an alternative location or use an online game to build registration. One lucky contestant gets picked for [...]
Continue reading...2. September 2009
The Wolf Million Dollar Twitter Promotion
Dallas Radio Station 99.5 The Wolf offers up the big money in a first ever $1 million Twitter Song of the Day contest. Through September 4 To qualify, listeners tune in to The Wolf between 8/31/09 and 9/4/09 and listen for the Twitter Song of the Day. After registering on Twitter and following The Wolf at [...]
Continue reading...26. August 2009
50th Anniversary Football Promotion Ideas
Nine pro football teams have 50th anniversaries this year: Buffalo, Denver, KC, New England, NY Jets, Oakland, San Diego, Tennessee. Here are a few easy-to-implement “Big Play” ideas to get fans and sponsors further connected to the team. If the big play occurs, your selected finalist wins the grand prize. . . If your team scores a [...]
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21. November 2009
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