Interactive Promo Stats

Donna DeClemente posts another good article siting prize promotion stats

from a recent Jupiter Research study. Some key takeaways: Survey results released by Jupiter Research last year showed that when consumers were asked which where their top online activities, 50% of those answered participation in contests or sweepstakes. The only activities that scored higher involved email, search, product research/buying and online billing/statements. These further stats demonstrate even more the value of online promotions: [Read more...]

PrizeCode Database Builder

prize code promotion

As you can probably guess, here at SCA we’re always working on new ways to give away the big money. The new PrizeCode makes it especially easy to award the luxury prize of your choice while developing a valuable customer database, all for about 35 cents per lead. [Read more...]

Conoco Offers Gas For Life

gas for life promotionConoco pursues new customers with a summer campaign offering gas for life and 4000+ additional prizes.

Running through August 15, the promotion offers a free game card with a purchase of 10 gallons or more at participating 76®, Phillips 66® or Conoco® retail stations.

[Read more...]

Green Promotions? Why Not!

win a car hybrid sweepstakes

Alot of companies are jumping on the green bandwagon with promotions. Good promotions are about offering prizes that consumers want. So why not offer up “green” themed prizes?

The obvious would of course be hybrid cars, but you can take it much farther than that. A few thought starters to get your creative juices flowing:

  • Green home improvements such as solar panels, insulation, water treatment and energy-saving landscaping. Lower cost options might be changing out interior lighting or offering more energy-saving appliances
  • Green trips, possibly tied into a worthy cause
  • Shopping sprees at any natural foods stores or other retailers offering green items
  • Bicycles and mopeds. Hey, what about a Segway!
  • Paid utility bills for a month, a year, for life

Million Dollar Megaslot

Pechanga Resort and Casino gave us the opportunity to create a truly “mega” promotion, generating thousands of new player club members.

[Read more...]

Activation Insights from IEG

taco bell baseball promotion Listened in on a web-cast recently, put on by IEG and the topic was “Sponsorship Activation”. Many of our clients use prize promotions to leverage sponsorships. Here are a few highlights from this very informative webcast:

[Read more...]

Those Little Yellow Duckies

duck races for charityAnne Burgess snapped this great shot when thousands of rubber ducks were poured into the Tennessee River, on their way to the finish line and possibly $1 million. This event - produced by Great American Merchandising and Events (GAME) – is one example a creative fundraising event that raises millions for charities each year. [Read more...]

Rogers Sportsnet

rogers sportsnet soccer online promotionSportsnet consistently offers fantasy sports games and prediction contests which help them build a database and generate additional sponsorship revenue. Their most recent launch offers up to $100,000 for predicting the UEFA Euro Tournament winners. [Read more...]

Husky Energy Fill-Er Up

husky energy promotionChannel Promo Offers Canadians a Chance at Free Fuel and more prizes at retail locations throughout Canada.

Contestants receive a game ticket when they make a purchase at more than 480 participating Husky, Mohawk or Husky House Restaurant retail locations in Canada.  [Read more...]

Creating larger coupon and premium offers

This is about over redemption and some tips on using redemption coverage.

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