This article is a little old, but still applies. It talks about how cable companies are using promotions as a value add in selling their schedules, especially during the Christmas holidays. Includes examples of how affiliate cable companies are leveraging national sweepstakes conducted by HGTV and others. Same ideas apply to other industries. . .
http://findarticles.com/p/articles/mi_m0DIZ/is_8_12/ai_60058692/?tag=content;col1
Amazing basketball shot. And a great basketball promotion idea. This idea could be adapted for other sports as well. . . long football shot . . . long baseball throw. What works in your facility?
If you’re a sponser, maybe you run prelims at an alternative location or use an online game to build registration. One lucky contestant gets picked for the shot at the grand prize.
Dallas Radio Station 99.5 The Wolf offers up the big money in a first ever $1 million Twitter Song of the Day contest. Through September 4
To qualify, listeners tune in to The Wolf between 8/31/09 and 9/4/09 and listen for the Twitter Song of the Day. After registering on Twitter and following The Wolf at http://twitter.com/995theWolfDFW, listeners must tweet the appropriate response after hearing the daily Song of the Day.
Each day, The Wolf awards concert tickets to ten contestants. At the end of the Song of the Day contest, one grand prize finalist is selected to play for $1 million. To become an instant millionaire, the grand prize finalist must correctly predict the final score of the Dallas – New York football game on September 20. Here’s the promo spot:
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