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CSUDH Readies for $10,000 Shootout at This Weekend’s Basketball Games

October 24, 2009 By Leave a Comment

cal-state-baskeball-promotionCarson, CA — Teaming with the CSUDH Office of Student Life (OSL), Toros Athletics has five (5) remaining nights on the 2007-08 schedule for a lucky fan to win $10,000 during halftime of a men’s basketball game, beginning with this weekend’s contests against Chico State on Friday, January 25, and against Cal State Stanislaus on Saturday, January 26.
   
Mini-basketballs, supplied by Toro Athletics corporate sponsor Schools Federal Credit Union, will be distributed randomly from the start of the women’s basketball game up until 10 minutes into the men’s contest, after which the fan with the specially designated basketball will try his / her hand in the shootout during halftime of the men’s basketball game. 

In the shootout, the contestant will be required to make, in order, a lay-up, free throw, 3-point shot and half-court shot, all in 25 seconds.  The contestant will have to gather all made / missed shots, and the attempts will be videotaped for authenticity’s sake. 
   
To be eligible, the participant cannot have played any high school, junior college, college, semi-professional, professional, or Olympic basketball, or have coached at any of those levels in the last five (5) years.
   
The first $10,000 shootout occurred at the Midnight at Madness event on October 19, as part of the pep rally to conclude the first official week of basketball practice, while two fans were unsuccessful in their respective November 30 and December 1 attempts.

Here are the remaining five dates and opponents for the OSL-sponsored shootouts:

  • Friday, January 25 – Chico State
  • Saturday, January 26 – Cal State Stanislaus
  • Friday, February 8 – Cal State San Bernardino (in conjunction with Toro Days)
  • Saturday, February 9 – Cal Poly Pomona
  • Saturday, February 23 – San Francisco State

http://www.gotoros.com/news/2008/1/23/mbb_shootout_012308.aspx

Filed Under: Basketball Promotions, Sports, What's New Tagged With: , , , ,

Enhancing Mobile Promotions With Big Prizes

October 24, 2009 By Leave a Comment

mobile-screenIt’s guaranteed that most people leave home with at least these three things: wallet, keys and cell phone. So it makes sense that the mobile platform is becoming the new screen for interactive marketing and promotions. 

Even consumers not hip on texting their every movement can receiving and view a text message on their phone, which opens up endless opportunities for motivating and incentivizing.

In order to include a mega-prize where the risk is covered by an outside firm, you will need to have a secure and auditable mechanic so a prize result can be determined.

Below are a few ideas for adding a big prize — or lots of small prizes — to your next mobile marketing campaign. Either way, a promotional risk coverage will keep the prize costs fixed.

Instant Win – Crack The Code Number Match

Consumers text a sponsor-specific keyword and receive back an invitation to play “Crack the Code.”

  • Once the invitation is received, consumers send another text message with their guess for the winning combination.
  • If the guess matches the winning combination, the prize vault opens and the winners are sent instructions on how to claim their prize.

Retail Traffic Builder

Send a test message and drive consumers into retail locations to check the winning number.

  • Consumers send a text message and receive a unique code on their mobile phone. They bring their phone to the retail location to see if they are a winner
  • If the code matches posted winning code(s), then the consumer wins the Grand Prize.

Online Traffic Builder

Consumers text a promotional code to a specified number. The reply text instructs consumers to go online to play a game or sweepstakes.

Filed Under: Mobile Promotions, What's New Tagged With: , ,

Promo Boosts TV News Viewership

October 23, 2009 By Leave a Comment

KAPP TV, Yakima, WA. offered a chance at $25,000 instantly and a guaranteed free TV every day for 15 days. The promotion increased viewership of the morning newscast, since that was the only place you could get  the daily keyword to play.

Through a product trade for airtime coordinated by Incentives Plus Network, LG provided the guaranteed HDTV’s, which were awarded daily during the evening news broadcast.

Contestants entered a keyword passphrase on a PrizeCode, which was linked off  the station’s website. View a demo:

http://kappkvew.prizecode.com
Enter: PREVIEWvote

Incentive Plus Network manages trade outs between brands and media properties. This may be a good option for some media clients wanting a secondary prize option without additional cost. For more information contact Pat Pattison at 626-429-3296.

A few additional spins . . .

  • Set passphrase for use only at specified periods
  • Associate specific passphrases to sponsors, and display their content
  • Add a viral component. The automatic “thank you for playing” email could include an additional chance to play for each friend that plays.
Filed Under: Media, Prizecode Tagged With: , , , , , ,

Combine Twitter With Big Prizes and Drive More Traffic Faster

October 22, 2009 By Leave a Comment

What’s the fastest, easiest way to reach thousands of prospects and customers instantly for free? Besides email, it’s Twitter. Twitter is fast becoming a staple in marketing tool kits. Companies using it effectively are driving more traffic to their websites, building followers and reducing marketing clutter (and cost!).

Listeners, customers, prospects, clients – they subscribe to your Twitter feed – and become “followers” of your message. You “tweet” short messages and your subscribers get them instantly via their computer or mobile phone.

Imagine driving immediate traffic with a simple tweet! It pays to build a Twitter following.

Give your audience a reason to follow you immediately by offering a chance at a big prize. Use PrizeCode to deliver an instant chance to win $10,000, $25,000, $50,000 or more.

Here are a few simple ways to add big prizes to your promotions, increase your Twitter following and generate immediate traffic.

  • Randomly select a follower each day, week or month to receive a chance to win.
  • Preselect a follower for their Birthday Tweet – If their birthday matches the preselected birthday they win! For example match the month wins $100; match the month & day wins $1000; match the month day and year wins $100,000!
  • Schedule big-prize promotions at your location, and invite people exclusively through Twitter to come into your location and play. For example: Create a special “Money Bags Game Show” that offers one follower the chance to play for big money at your retail location.

Because Twitter is such an easy way to communicate, it’s also a perfect tool for leveraging a sponsorship. For example you could conduct a score prediction contest where fans tweet their score picks. One lucky fan closest to the correct score is selected to play for the big money.

Building your Twitter following — and using Twitter to connect with your target audience — is a key marketing strategy today. Putting big prizes to work to build your Twitter following quickly can help drive more traffic and increase sales far into the future.

Filed Under: Social Media, What's New
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