KOLR TV in Springfield, Missouri was looking for a new and creative way to promote two sponsors, Sport Boats USA and Marshfield Chevrolet, while also advertising their upcoming Spring sales period. 

Using the traditional drivers license match format, KOLR incorporated an interactive component allowing all three groups to compile a targeted marketing database, extend their online presence, and create buzz with a big prize offer.

In support of the program, KOLR issued an email blast with sponsor sale information, a promotional video, and a link to win a $100,000 Sport Boats USA / Marshfield Chevrolet shopping spree.  In order to win, customers followed the $100,000 link to a sweepstakes page.

After submitting required demographic information and answering a series of marketing questions (Do you plan to purchase either a car or boat in the next six months?), customers received entry notification and an email voucher directing them to any participating Sport Boats USA or Marshfield Chevrolet location to match their drivers license for the chance to win. 

At these locations, contestants redeemed their entry voucher to determine if their drivers license number was the winning match.  In the event of a seven digit match, SCA pays out the $100,000 prize. Overall the promotion:

• Delivered an easy to play, familiar format of a drivers license match promotion
• Allowed sponsors to compile a marketing database of targeted customers as opposed to the blind leads generated with a traditional direct mail campaign
• Increased online presence across multiple sites
• Incorporated multiple sponsors into one easy to play promotion
• Offered the buzz-power of a large prize amount at an affordable rate
• Provided a new, interactive format to engage customers tired of standard promotion formats

This is a simple type of promotion to implement, especially if the television or radio station is handling media production. Leverage the advertising campaign through

Carson, CA — Teaming with the CSUDH Office of Student Life (OSL), Toros Athletics has five (5) remaining nights on the 2007-08 schedule for a lucky fan to win $10,000 during halftime of a men’s basketball game, beginning with this weekend’s contests against Chico State on Friday, January 25, and against Cal State Stanislaus on Saturday, January 26.
   
Mini-basketballs, supplied by Toro Athletics corporate sponsor Schools Federal Credit Union, will be distributed randomly from the start of the women’s basketball game up until 10 minutes into the men’s contest, after which the fan with the specially designated basketball will try his / her hand in the shootout during halftime of the men’s basketball game. 

In the shootout, the contestant will be required to make, in order, a lay-up, free throw, 3-point shot and half-court shot, all in 25 seconds.  The contestant will have to gather all made / missed shots, and the attempts will be videotaped for authenticity’s sake. 
   
To be eligible, the participant cannot have played any high school, junior college, college, semi-professional, professional, or Olympic basketball, or have coached at any of those levels in the last five (5) years.
   
The first $10,000 shootout occurred at the Midnight at Madness event on October 19, as part of the pep rally to conclude the first official week of basketball practice, while two fans were unsuccessful in their respective November 30 and December 1 attempts.

Here are the remaining five dates and opponents for the OSL-sponsored shootouts:

• Friday, January 25 – Chico State
• Saturday, January 26 – Cal State Stanislaus
• Friday, February 8 – Cal State San Bernardino (in conjunction with Toro Days)
• Saturday, February 9 – Cal Poly Pomona
• Saturday, February 23 – San Francisco State

http://www.gotoros.com/news/2008/1/23/mbb_shootout_012308.aspx

KAPP TV, Yakima, WA. offered a chance at $25,000 instantly and a guaranteed free TV every day for 15 days. The promotion increased viewership of the morning newscast, since that was the only place you could get  the daily keyword to play.

Through a product trade for airtime coordinated by Incentives Plus Network, LG provided the guaranteed HDTV’s, which were awarded daily during the evening news broadcast.

Contestants entered a keyword passphrase on a PrizeCode, which was linked off  the station’s website. View a demo:

http://kappkvew.prizecode.com
Enter: PREVIEWvote

Incentive Plus Network manages trade outs between brands and media properties. This may be a good option for some media clients wanting a secondary prize option without additional cost. For more information contact Pat Pattison at 626-429-3296.

A few additional spins . . .

• Set passphrase for use only at specified periods
• Associate specific passphrases to sponsors, and display their content
• Add a viral component. The automatic “thank you for playing” email could include an additional chance to play for each friend that plays.

This article is a little old, but still applies. It talks about how cable companies are using promotions as a value add in selling their schedules, especially during the Christmas holidays. Includes examples of how affiliate cable companies are leveraging national sweepstakes conducted by HGTV and others. Same ideas apply to other industries. . .

http://findarticles.com/p/articles/mi_m0DIZ/is_8_12/ai_60058692/?tag=content;col1

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Amazing basketball shot. And a great basketball promotion idea. This idea could be adapted for other sports as well. . . long football shot . . . long baseball throw. What works in your facility?

If you’re a sponser, maybe you run prelims at an alternative location or use an online game to build registration. One lucky contestant gets picked for the shot at the grand prize.

Nine pro football teams  have 50th anniversaries this year: Buffalo, Denver, KC, New England, NY Jets, Oakland, San Diego, Tennessee. Here are a few easy-to-implement “Big Play” ideas to get fans and sponsors further connected to the team. If the big play occurs, your selected finalist wins the grand prize. . .

• If your team scores a touchdown of exactly 50 yards
• If your team scores a touchdown exactly 50 minutes into the game
• If your team scores a touchdown on the 50th play of the game
• If your team scores exactly 50 points in a game
• If your team kids a field goal of exactly 50 yards

Player performance contests give you a chance to award fans based on what happens on the field. You can run these football promotions at retail, sporting events, or on-air. Customers complete an entry form online or at a retailer and you choose a contestant to win prizes on game day when each play occurs. Here are some of the most common performance based contests:

Outstanding Big Plays: A selected fan wins when a specified play occurs. For example, if there is a fake punt within the last two minutes of the first half, everyone wins.

Kickoff/Payoff: When the opening kickoff of either half is returned for a touchdown, one lucky fan wins the big money or prize.

Additional Big Plays: All other kickoffs returned for a TD; Punt Returned for a TD; Fumble Returned for a TD; Interception Returned for a TD; 50-yard or greater field goal; Blocked Punt Returned for a TD.

Conditional Rebate: ??????????? ?????? ??? icq Offer buyers their money back on a particular purchase when a specified condition occurs. For instance, the home team winning the championship. If the event happens, then everyone registered would win back the amount of their purchase.

With the Fall just around the corner, right now’s the time to start brainstorming for Fall promotions. Here are some of the more popular football promotions offering fans a chance to win large cash prizes. Typically they break down into two groups — on the field and off the field.

On the Field Promotions bring fans down on the field for a chance to win. These are popular among high schools and colleges, giving sponsors a chance at some nice exposure in return for giving a selected fan the chance at a big prize. Some of the more popular football promotions include:

Football Throws: Contestants throw trough a specified target and if they make it they win. One variation is Rapid Fire, where contestants have 30 seconds to throw as many balls as possible through the target.

Pickup Punt: The contestant wins if he successfully kicks the football into the bed of a new pickup, without bouncing out. If they make it, they keep the truck.

Field Goal Kick: A fan attempts to kick a field goal from the 30, 40, or 50 yard lines. A successful field goal earns a large cash prize or merchandise.

Pass, Punt and Kick: Contestants win if they can successfully work their way down the entire field by:

1. Throwing the ball as far as possible from the corner of the end zone
2. Punting from that point
3. Making a field goal from that mark.

Of course there are dozens of variations of these contests. You can design them to fit a sponsor product. For example the target could be designed to look like the sponsor product. But this might only pay out if you’re doing multiple events or have a longer term, multi-year strategy. Sponsors such as Taco Bell and Nokia have strengthened their sponsorships by consistently delivering on-field promotions year after year. Fans look forward to them and the brands become more a part of the game experience.

Doritos beats out A-B’s big money spots with “Crystal Ball” – one of the spots submitted as part of the 2009 Crash the Super Bowl ad campaign. The spot was featured in Super Bowl XLIII. The promotion awarded the lucky creators $1 million if their spot topped USA Today’s Ad Meter.   See more information about the promotion and the prize winners. The winning commercial . . .