Beat the heat with some cold hard cash!  Casino patrons get a chance to raise the temperature for a chance to win big money.

Many casinos are running bring a friend promotions that award both parties with free play, merchandise or other prizes. Most of these are pretty simple and tied to swiping your player club card when you visit the casino. To kick it up a notch, here are a few game show and kiosk concepts tied to big prize offers.

This is a Thanksgiving themed promotional game board. Pick the right food items and you win! Login for more information on this promotion.

Interactive floor displays easily turn open floor spaces or unnoticed areas into an ongoing experience of movement, action, fun and excitement, stopping people in their tracks as they play, walk by or interact with promotional content.

EyeStep interactive floor allows you to:

• Easily set up, assemble and control your interactive display
• Use a rich set of embedded templates and visual effects
• Easily customize the different visual effects
• Brand a template with your corporate logo
• Create a playlist of effects
• Remotely schedule campaigns and content
• Generate data reports on who interacts and for how long
• Define interactive zones

Login for more information on Eyeclick.

Promotional prize coverage is the tool fix that cost so you can focus on the creative aspects of your promotion. Give away $50,000 in home furnishings. What about a chance at an instant $10,000 in your account? You can actually come up with whatever idea you can think of that involves a big prize or cash amount, and design a promotion around that. Here’s a quick video that shows how to incorporate big prizes into bank promotions.  . .

Using the traditional drivers license match format, KOLR incorporated an interactive component allowing all three groups to compile a targeted marketing database, extend their online presence, and create buzz with a big prize offer.

In support of the program, KOLR issued an email blast with sponsor sale information, a promotional video, and a link to win a $100,000 Sport Boats USA / Marshfield Chevrolet shopping spree.  In order to win, customers followed the $100,000 link to a sweepstakes page.

After submitting required demographic information and answering a series of marketing questions (Do you plan to purchase either a car or boat in the next six months?), customers received entry notification and an email voucher directing them to any participating Sport Boats USA or Marshfield Chevrolet location to match their drivers license for the chance to win. 

At these locations, contestants redeemed their entry voucher to determine if their drivers license number was the winning match.  In the event of a seven digit match, SCA pays out the $100,000 prize. Overall the promotion:

• Delivered an easy to play, familiar format of a drivers license match promotion
• Allowed sponsors to compile a marketing database of targeted customers as opposed to the blind leads generated with a traditional direct mail campaign
• Increased online presence across multiple sites
• Incorporated multiple sponsors into one easy to play promotion
• Offered the buzz-power of a large prize amount at an affordable rate
• Provided a new, interactive format to engage customers tired of standard promotion formats

This is a simple type of promotion to implement, especially if the television or radio station is handling media production. Leverage the advertising campaign through

In the shootout, the contestant will be required to make, in order, a lay-up, free throw, 3-point shot and half-court shot, all in 25 seconds.  The contestant will have to gather all made / missed shots, and the attempts will be videotaped for authenticity’s sake. 
   
To be eligible, the participant cannot have played any high school, junior college, college, semi-professional, professional, or Olympic basketball, or have coached at any of those levels in the last five (5) years.
   
The first $10,000 shootout occurred at the Midnight at Madness event on October 19, as part of the pep rally to conclude the first official week of basketball practice, while two fans were unsuccessful in their respective November 30 and December 1 attempts.

Here are the remaining five dates and opponents for the OSL-sponsored shootouts:

• Friday, January 25 – Chico State
• Saturday, January 26 – Cal State Stanislaus
• Friday, February 8 – Cal State San Bernardino (in conjunction with Toro Days)
• Saturday, February 9 – Cal Poly Pomona
• Saturday, February 23 – San Francisco State

http://www.gotoros.com/news/2008/1/23/mbb_shootout_012308.aspx

Through a product trade for airtime coordinated by Incentives Plus Network, LG provided the guaranteed HDTV’s, which were awarded daily during the evening news broadcast.

Contestants entered a keyword passphrase on a PrizeCode, which was linked off  the station’s website. View a demo:

http://kappkvew.prizecode.com
Enter: PREVIEWvote

Incentive Plus Network manages trade outs between brands and media properties. This may be a good option for some media clients wanting a secondary prize option without additional cost. For more information contact Pat Pattison at 626-429-3296.

A few additional spins . . .

• Set passphrase for use only at specified periods
• Associate specific passphrases to sponsors, and display their content
• Add a viral component. The automatic “thank you for playing” email could include an additional chance to play for each friend that plays.