This article is a little old, but still applies. It talks about how cable companies are using promotions as a value add in selling their schedules, especially during the Christmas holidays. Includes examples of how affiliate cable companies are leveraging national sweepstakes conducted by HGTV and others. Same ideas apply to other industries. . .
http://findarticles.com/p/articles/mi_m0DIZ/is_8_12/ai_60058692/?tag=content;col1
Amazing basketball shot. And a great basketball promotion idea. This idea could be adapted for other sports as well. . . long football shot . . . long baseball throw. What works in your facility?
If you’re a sponser, maybe you run prelims at an alternative location or use an online game to build registration. One lucky contestant gets picked for the shot at the grand prize.
Nine pro football teams have 50th anniversaries this year: Buffalo, Denver, KC, New England, NY Jets, Oakland, San Diego, Tennessee. Here are a few easy-to-implement “Big Play” ideas to get fans and sponsors further connected to the team. If the big play occurs, your selected finalist wins the grand prize. . .
Player performance contests give you a chance to award fans based on what happens on the field. You can run these football promotions at retail, sporting events, or on-air. Customers complete an entry form online or at a retailer and you choose a contestant to win prizes on game day when each play occurs. Here are some of the most common performance based contests:
Outstanding Big Plays: A selected fan wins when a specified play occurs. For example, if there is a fake punt within the last two minutes of the first half, everyone wins.
Kickoff/Payoff: When the opening kickoff of either half is returned for a touchdown, one lucky fan wins the big money or prize.
Additional Big Plays: All other kickoffs returned for a TD; Punt Returned for a TD; Fumble Returned for a TD; Interception Returned for a TD; 50-yard or greater field goal; Blocked Punt Returned for a TD.
Conditional Rebate: ??????????? ?????? ??? icq Offer buyers their money back on a particular purchase when a specified condition occurs. For instance, the home team winning the championship. If the event happens, then everyone registered would win back the amount of their purchase.
With the Fall just around the corner, right now’s the time to start brainstorming for Fall promotions. Here are some of the more popular football promotions offering fans a chance to win large cash prizes. Typically they break down into two groups — on the field and off the field.
On the Field Promotions bring fans down on the field for a chance to win. These are popular among high schools and colleges, giving sponsors a chance at some nice exposure in return for giving a selected fan the chance at a big prize. Some of the more popular football promotions include:
Football Throws: Contestants throw trough a specified target and if they make it they win. One variation is Rapid Fire, where contestants have 30 seconds to throw as many balls as possible through the target.
Pickup Punt: The contestant wins if he successfully kicks the football into the bed of a new pickup, without bouncing out. If they make it, they keep the truck.
Field Goal Kick: A fan attempts to kick a field goal from the 30, 40, or 50 yard lines. A successful field goal earns a large cash prize or merchandise.
Pass, Punt and Kick: Contestants win if they can successfully work their way down the entire field by:
Of course there are dozens of variations of these contests. You can design them to fit a sponsor product. For example the target could be designed to look like the sponsor product. But this might only pay out if you’re doing multiple events or have a longer term, multi-year strategy. Sponsors such as Taco Bell and Nokia have strengthened their sponsorships by consistently delivering on-field promotions year after year. Fans look forward to them and the brands become more a part of the game experience.
Doritos beats out A-B’s big money spots with “Crystal Ball” – one of the spots submitted as part of the 2009 Crash the Super Bowl ad campaign. The spot was featured in Super Bowl XLIII. The promotion awarded the lucky creators $1 million if their spot topped USA Today’s Ad Meter. See more information about the promotion and the prize winners. The winning commercial . . .
A Cedar Falls-area furniture store ran a conditional weather rebate promotion offering customers who made qualified purchases the chance to receive their furniture for free if it snowed two inches or more at the Waterloo Regional Airport on January 14. More than 100 customers received total rebates on their furniture, totaling over $120,000. This is like a belated Christmas gift for our customers said Dale Emmert, President of Simpson Furniture.
Here’s a story posted by the television station. Read the press release or the view the news story posted on YouTube.
Here are some other references to “win free furniture promotions” so you can see how other companies have promoted this type of offer:
Boston Red Sox – Win Free Furniture
The widely publiczed Jordan’s Furniture giveaway.
Ikea’s Guaranteed giveaway
A local Ikea grand-opening promotion run last year in Brooklyn.
Free furniture offer sponsored by the Ontario Furnitue Manufacturer’s Association
This was a guaranteed giveaway offered to increase attendance to a business-to-business trade show.
Want to offer a big prize for your next raffle but afraid you might lose big bucks if ticket sales aren’t what you were hoping for?
Imagine offering a luxurious home, vacation package or exotic car for your next fundraiser raffle. Huge prizes generate tons of publicity and can skyrocket ticket sales. But, you’re still worried you can cover all the costs AND still raise money for your cause. That’s where a raffle guarantee comes in.
With this program, a third party such as SCA purchases enough slightly discounted tickets bring you to your breakeven point. You conduct your raffle as normal, without losing sleep worrying about covering all your costs.