Iowa Furniture Store Awards Free Furniture After Snowfall

A Cedar Falls-area furniture store ran a conditional weather rebate promotion offering customers who made qualified purchases the chance to receive their furniture for free if it snowed two inches or more at the Waterloo Regional Airport on January 14. More than 100 customers received total rebates on their furniture, totaling over $120,000. This is like a belated Christmas gift for our customers said Dale Emmert, President of Simpson Furniture.

Here’s a story posted by the television station. Read the press release or the view the news story posted on YouTube.

Here are some other references to “win free furniture promotions” so you can see how other companies have promoted this type of offer:

Boston Red Sox – Win Free Furniture
The widely publiczed Jordan’s Furniture giveaway.

Ikea’s Guaranteed giveaway
A local Ikea grand-opening promotion run last year in Brooklyn.

Free furniture offer sponsored by the Ontario Furnitue Manufacturer’s Association
This was a guaranteed giveaway offered to increase attendance to a business-to-business trade show.

Bank Promotion Nets 500 New Customers

SharePlus Federal Bank, with branches located throughout the U.S., celebrated its 50th anniversary by offering customers the chance to win cash and prizes up to $50,000. The SharePlus team certainly had a lot to celebrate after their bank promotion, which resulted in 500 new customers and over $5 million in new deposits.

The 1950s-themed promotion, which ran during August, put the focus on the bank’s 50 years. Community residents received a promotional direct mail piece with a unique prize code and were invited to play for the $50,000 prize at a designated website.

The 50th anniversary was a perfect opportunity to show customer appreciation while at the same time increasing checking accounts and attracting new customers to the bank.

To extend the fun with even more chances to win, SharePlus invited the community to visit their local branch and register for FREE gas cards and vacation packages.

The promotional campaign included direct mail, web ads, newspaper print ads, and in-branch activities. A decorating contest had team members outfitting their branches in a 1950s theme. Word spread fast about the celebration and the chance to win up to $50,000 – translating into significant traffic and a successful promotion.

Request more information on this promotion:

Skinning PrizeCode for Hockey and Basketball Season

Here are a few ideas using Prizecode for basketball and hockey seasons. You can easily theme a promotion for sports and combine the two things that so many of your customers love — sports and winning big money.

Sports-Themed Prizecode Promotions
Prizecode is the easiest way to offer a big money prize. It’s simple, low-cost and can be set up in less than 48 hours in many cases. You deliver a code to your consumers. They enter the code online for a chance to win. How easy is that? The system also displays your custom content online (including video) and captures consumer information — even custom questions if you like — and builds your database.

Prizecode – Seat Numbers:

Use the seat number on any sports ticket as your game code. Direct fans back to a designated website to enter their seat number for a chance to win. Along with the grand prize, offer secondary prizes such as merchandise and discount coupons to drive traffic back into your store long after the game is over.

Prizecode – Game Cards: Distribute Game Cards with with Prizecodes. Bring in multiple sponsors on the same card to deliver more value to consumers. Distribute cards at the game, retail locations, trade shows or special events. Each sponsor can display their own custom content based on the code number entered. SCA can also print and distribute cards for you.

Prizecode – Text and Win: For a super-simple promotion, simply serve up a Prizecode via a text message. Consumers get the unique number on their phone and bring it into your store to see if they won. Or have them go online to redeem the code and offer up a special coupon that drives them back into your store.

More Gas-Related Promotions

Here are some links, videos and stories on Free Gas Promotions showing how companies are offering them. Most of these are gas card promos for guaranteed prizes, but the overall promotional message in the advertising is similar. As more marketers implement Gas Promos, the Gas For Life angle becomes an effective competitive differentiator. The best prospects may be those already succeeding with gas promos who want to refresh their campaign with an even bigger consumer proposition.

 

Dallas News TV piece on local gas promotion offers – including some companies that might be in the market for a jumbo prize, along with the guaranteed prizes .

 

Another video: http://www.channel3000.com/video/16743919/detail.html

 

Conoco Phillips: Here’s a story on how two radio stations are extending the Conoco Phillips Gas For Life promotion locally. Two ClearChannel Bay Area radio stations, KIOI-FM (101.3) and KUFX-FM (98.5), are giving away thousands of dollars worth of fuel to support the 76 “Win Gas for Life” promotion.

During four special “Free Gas Fridays” slated for June and July, both 98.5 FM and 101.3 FM will announce designated 76 stations, where the first 98 to 101 drivers visiting could get 10 gallons of free gasoline. Free Gas Fridays will be announced the morning of June 13 and July 11 for Star 101.3, and again on June 20 and 27 for KUFX 98.5. Radio station personalities will host the Free Gas Fridays at the designated 76 stations.

Prize + Kiosk = PrizeKiosk

prize kiosk promotion

PrizeKiosks are desktop or free standing kiosks with a software platform to determine winners and award big prizes. Because the prize software is built into the machine (and not delivered via the web) clients such as casino marketers and trade show managers like it because it does not require an Internet connection.

In fact the product started as a tool for our gaming clients to increase their player club membership. Casinos want a fast, easy way to administer big prizes. PrizeKiosk offers up an instant win opportunity, and prints a customizable receipt which is redeemed at the Player Club booth for additional prizes. [Read more...]

Conoco Offers Gas For Life

gas for life promotionConoco pursues new customers with a summer campaign offering gas for life and 4000+ additional prizes.

Running through August 15, the promotion offers a free game card with a purchase of 10 gallons or more at participating 76®, Phillips 66® or Conoco® retail stations.

[Read more...]

Activation Insights from IEG

taco bell baseball promotion Listened in on a web-cast recently, put on by IEG and the topic was “Sponsorship Activation”. Many of our clients use prize promotions to leverage sponsorships. Here are a few highlights from this very informative webcast:

[Read more...]

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