» Football Promotions

50th Anniversary Football Promotion Ideas

admin — Wed, 26 Aug 2009 22:15:26 +0000

Nine pro football teams have 50th anniversaries this year: Buffalo, Denver, KC, New England, NY Jets, Oakland, San Diego, Tennessee. Here are a few easy-to-implement “Big Play” ideas to get fans and sponsors further connected to the team. If the big play occurs, your selected finalist wins the grand prize. . .

If your team scores a touchdown of exactly 50 yards
If your team scores a touchdown exactly 50 minutes into the game
If your team scores a touchdown on the 50th play of the game
If your team scores exactly 50 points in a game
If your team kids a field goal of exactly 50 yards

Leverage Football with Player and Team Performance Contests and Promotions

admin — Fri, 24 Jul 2009 19:03:02 +0000

Player performance contests give you a chance to award fans based on what happens on the field. You can run these football promotions at retail, sporting events, or on-air. Customers complete an entry form online or at a retailer and you choose a contestant to win prizes on game day when each play occurs. Here are some of the most common performance based contests:

Outstanding Big Plays: A selected fan wins when a specified play occurs. For example, if there is a fake punt within the last two minutes of the first half, everyone wins.

Kickoff/Payoff: When the opening kickoff of either half is returned for a touchdown, one lucky fan wins the big money or prize.

Additional Big Plays: All other kickoffs returned for a TD; Punt Returned for a TD; Fumble Returned for a TD; Interception Returned for a TD; 50-yard or greater field goal; Blocked Punt Returned for a TD.

Conditional Rebate: ??????????? ?????? ??? icq Offer buyers their money back on a particular purchase when a specified condition occurs. For instance, the home team winning the championship. If the event happens, then everyone registered would win back the amount of their purchase.

Football Promotion Ideas For Scoring More Fall Traffic

admin — Thu, 23 Jul 2009 22:31:20 +0000

With the Fall just around the corner, right now’s the time to start brainstorming for Fall promotions. Here are some of the more popular football promotions offering fans a chance to win large cash prizes. Typically they break down into two groups — on the field and off the field.

On the Field Promotions bring fans down on the field for a chance to win. These are popular among high schools and colleges, giving sponsors a chance at some nice exposure in return for giving a selected fan the chance at a big prize. Some of the more popular football promotions include:

Football Throws: Contestants throw trough a specified target and if they make it they win. One variation is Rapid Fire, where contestants have 30 seconds to throw as many balls as possible through the target.

Pickup Punt: The contestant wins if he successfully kicks the football into the bed of a new pickup, without bouncing out. If they make it, they keep the truck.

Field Goal Kick: A fan attempts to kick a field goal from the 30, 40, or 50 yard lines. A successful field goal earns a large cash prize or merchandise.

Pass, Punt and Kick: Contestants win if they can successfully work their way down the entire field by:

Throwing the ball as far as possible from the corner of the end zone
Punting from that point
Making a field goal from that mark.

Of course there are dozens of variations of these contests. You can design them to fit a sponsor product. For example the target could be designed to look like the sponsor product. But this might only pay out if you’re doing multiple events or have a longer term, multi-year strategy. Sponsors such as Taco Bell and Nokia have strengthened their sponsorships by consistently delivering on-field promotions year after year. Fans look forward to them and the brands become more a part of the game experience.