With the Fall just around the corner, right now’s the time to start brainstorming for Fall promotions. Here are some of the more popular football promotions offering fans a chance to win large cash prizes. Typically they break down into two groups — on the field and off the field.
On the Field Promotions bring fans down on the field for a chance to win. These are popular among high schools and colleges, giving sponsors a chance at some nice exposure in return for giving a selected fan the chance at a big prize. Some of the more popular football promotions include:
Football Throws: Contestants throw trough a specified target and if they make it they win. One variation is Rapid Fire, where contestants have 30 seconds to throw as many balls as possible through the target.
Pickup Punt: The contestant wins if he successfully kicks the football into the bed of a new pickup, without bouncing out. If they make it, they keep the truck.
Field Goal Kick: A fan attempts to kick a field goal from the 30, 40, or 50 yard lines. A successful field goal earns a large cash prize or merchandise.
Pass, Punt and Kick: Contestants win if they can successfully work their way down the entire field by:
- Throwing the ball as far as possible from the corner of the end zone
- Punting from that point
- Making a field goal from that mark.
Of course there are dozens of variations of these contests. You can design them to fit a sponsor product. For example the target could be designed to look like the sponsor product. But this might only pay out if you’re doing multiple events or have a longer term, multi-year strategy. Sponsors such as Taco Bell and Nokia have strengthened their sponsorships by consistently delivering on-field promotions year after year. Fans look forward to them and the brands become more a part of the game experience.