Donna DeClemente posts another good article siting prize promotion stats from a recent Jupiter Research study. Some key takeaways: Survey results released by Jupiter Research last year showed that when consumers were asked which where their top online activities, 50% of those answered participation in contests or sweepstakes. The only activities that scored higher involved email, search, product research/buying and online billing/statements. These further stats demonstrate even more the value of online promotions:
- 80% of consumers have entered an online sweepstakes
- 70% of consumers say they’re influenced by promotions
- 68% of consumers actively participate in promotions
- 88% are seeking out more promotions than they did last year
- 81% of consumers say they have made a purchase due to a promotion
- 89% of consumers like to receive promotional messages online, 47% in-store, 33% direct mail, 25% phone, and 6% via text message
- Promotional incentives can more than double email open rates and improve click-through rates by as much as 1000%
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