50th Anniversary Football Promotion Ideas

August 26, 2009

Nine pro football teams  have 50th anniversaries this year: Buffalo, Denver, KC, New England, NY Jets, Oakland, San Diego, Tennessee. Here are a few easy-to-implement “Big Play” ideas to get fans and sponsors further connected to the team. If the big play occurs, your selected finalist wins the grand prize. . . If your team scores [...]

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Practical New Business Applications For Twitter

July 29, 2009

Use Twitter to drive serious traffic to your business. Learn how other companies are doing it.

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Leverage Football with Player and Team Performance Contests and Promotions

July 24, 2009

Connect fans with the on-field action courtesy of your brand. Tie big prizes to on-field performance and award prizes if a certain play happens.

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Football Promotion Ideas For Scoring More Fall Traffic

July 23, 2009

Fall’s around the corner and now is the time to think about incorporating football into your promotion schedule.

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Use Promotional Prize Coverage To Offer The Big Money Without a Big Budget

July 20, 2009

Got a big idea but no budget? Promotional Risk Coverage enables businesses to stretch their promotional dollars by offering a chance-to-win prize vs. a guaranteed prize. Promotional Risk Coverage can also be used to protect businesses from going over budget should a promotion exceed redemption expectations. It’s done by calculating the odds of a contingency [...]

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Boston’s Pizza Offers Customers $50,000 with College Bracket Buster Promo

March 10, 2009

Dallas, TX – February 23, 2009 Pizza-loving basketball fans have a shot at $50,000 in cash, thanks to Bracket Buster ? the college basketball tournament promotion being launched in March by Boston’s The Gourmet Pizza, a casual dining chain with locations in 26 states throughout the country. Boston’s Bracket Buster, an online bracket promotion tied [...]

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Tips for Spreading the News About Your Prize Promotion

February 10, 2009

The key to any successful promotion is the advertising you do to drive traffic to your promotion.  Without the right advertising, the best-planned promotion is doomed to fail and will not meet any of your marketing or sales objectives.  So how do you create effective advertising that makes your promotion stand out and grab the [...]

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Doritos $1 Million Winner

February 2, 2009

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Doritos Scores With Top Bowl Spot

February 2, 2009

Doritos beats out A-B’s big money spots with “Crystal Ball” – one of the spots submitted as part of the 2009 Crash the Super Bowl ad campaign. The spot was featured in Super Bowl XLIII. The promotion awarded the lucky creators $1 million if their spot topped USA Today’s Ad Meter.   See more information about the promotion and [...]

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New York Lottery $1 Million Half Court Shot

January 30, 2009

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