Bank Promotions Big Prize Buzz Factor

December 8, 2010 By Leave a Comment

Banks are always looking to drive traffic. If you can get more visitors into your bank, you can sign up more new accounts. Big prizes work to drive traffic. But you don’t have to put next month (or next year’s) marketing budget at risk with a big prize offer.

Promotional prize coverage is the tool fix that cost so you can focus on the creative aspects of your promotion. Give away $50,000 in home furnishings. What about a chance at an instant $10,000 in your account? You can actually come up with whatever idea you can think of that involves a big prize or cash amount, and design a promotion around that. Here’s a quick video that shows how to incorporate big prizes into bank promotions.  . .

Filed Under: Banking

Four Ideas for Bigger Bank Promotions

November 21, 2009 By Leave a Comment

It’s a constant challenge to create new and unique campaigns that bring in new customers. Offering chances to win big money makes perfect sense for banks. Shareplus Federal Bank’s recent campaign for example, brought in over 500 new customers. How? In part by dangling a chance to win $50,000 as part of their big 50th anniversary.  But how do you do it? Here are a few simple ideas for incorporating a big offer into your marketing efforts.

Super Size Your Spiff (any objective)

Lots of banks offer an incentive to open an account. How about offering a chance to multiply that incentive by 5, 10, 20 or 100 times?  Supersizing the prize will help you turn more heads and get attention so you have an opportunity to get your message through.

There are a number of ways you can offer the prize but the easiest way is to give the prospect or customer a code that’s redeemable on line. The code itself can be printed, distributed in an email or included in broadcast or direct-mail media. Printed cards are handing for leveraging your events and sponsorships. Unique pass phrases for each event will help you track the effectiveness of your event marketing activities.

The online prize fulfillment offers opportunities to collect a little more information from the prospect and present some additional on your solution such as a video, a Flash presentation or simple HTML. This message could be customized by the Passphrase that’s entered. For example, maybe you have multiple locations. The Code entered could be keyed to specific locations, displaying unique content for each.

The visitor completes this page, clicks next and the prize result is displayed. The prize displayed could be the grand prize, or one of a number of secondary prizes or discount offers. A confirmation email is delivered to the contestant.

Conversion to Electronic Statements

The same mechanic used for the Spiff promotion also works here. Drive consumers to a promotion page, enter the code and watch a short presentation on the benefits of e-billing. Interested prospects could complete a short form that sends a link in an email to sign up for e-statements.  Also the thank you page that displays after the prize result is shown could take the consumer to e-statemement sign-up page.

By using a promotion-specific landing page, there is no need to impact the client’s current website, reducing the complexity of the program.

Win Free Samples! (any objective)

Who doesn’t want to win free samples from a bank! This is a great theme that can use the same “prize code” mechanic as outlined above.

Let’s say the offer is something like ”come by the branch to win free samples.” You could have prospects come into the bank, and use an online promotion page to fulfill the prize, while the customer is sitting in front of you. You just log on, enter the prospects “promotion code” and their prize is instantly displayed.

SCA’s gameZizzle platform is a good fit for this type of promotion where you are in a retail or event setting and need an instant prize result.

Filed Under: What's New

Sweeps Registration Via Cell Phone

November 21, 2009 By Leave a Comment

At a recent trade show we ran a promotion that asked potential contestants to register via their cell phone. In the booth were signs prompting people to text a code to play one of our themed game shows called “Blackjack Bonanza” that offers a chance to win $250,000.

At a given time, a winner was randomly selected from those registered. That person had to be in the area to participate. We only had to select a couple of people before we had one that was present and ready to play. We’d done it before but this is the first time I was on hand to see it live.

I mention this here because the process was suprisingly easy. If you’re running a promotion at a trade show, festival or sporting event, you may want to consider a “virtual draw” using mobile phones. It eliminates the paper and speeds up the process.

One of our mobile marketing partners provided the engine to make this happen. Comment or shoot me an email though the contact page and I’d be happy to pass along the info.

Filed Under: Mobile Promotions, What's New Tagged With: ,

Television Station Drives More Traffic With Prize Promotion

November 21, 2009 By Leave a Comment

KOLR TV in Springfield, Missouri was looking for a new and creative way to promote two sponsors, Sport Boats USA and Marshfield Chevrolet, while also advertising their upcoming Spring sales period. 

Using the traditional drivers license match format, KOLR incorporated an interactive component allowing all three groups to compile a targeted marketing database, extend their online presence, and create buzz with a big prize offer.

In support of the program, KOLR issued an email blast with sponsor sale information, a promotional video, and a link to win a $100,000 Sport Boats USA / Marshfield Chevrolet shopping spree.  In order to win, customers followed the $100,000 link to a sweepstakes page.

After submitting required demographic information and answering a series of marketing questions (Do you plan to purchase either a car or boat in the next six months?), customers received entry notification and an email voucher directing them to any participating Sport Boats USA or Marshfield Chevrolet location to match their drivers license for the chance to win. 

At these locations, contestants redeemed their entry voucher to determine if their drivers license number was the winning match.  In the event of a seven digit match, SCA pays out the $100,000 prize. Overall the promotion:

  • Delivered an easy to play, familiar format of a drivers license match promotion
  • Allowed sponsors to compile a marketing database of targeted customers as opposed to the blind leads generated with a traditional direct mail campaign
  • Increased online presence across multiple sites
  • Incorporated multiple sponsors into one easy to play promotion
  • Offered the buzz-power of a large prize amount at an affordable rate
  • Provided a new, interactive format to engage customers tired of standard promotion formats

This is a simple type of promotion to implement, especially if the television or radio station is handling media production. Leverage the advertising campaign through

Filed Under: Media Tagged With: , , ,

CSUDH Readies for $10,000 Shootout at This Weekend’s Basketball Games

October 24, 2009 By Leave a Comment

cal-state-baskeball-promotionCarson, CA — Teaming with the CSUDH Office of Student Life (OSL), Toros Athletics has five (5) remaining nights on the 2007-08 schedule for a lucky fan to win $10,000 during halftime of a men’s basketball game, beginning with this weekend’s contests against Chico State on Friday, January 25, and against Cal State Stanislaus on Saturday, January 26.
   
Mini-basketballs, supplied by Toro Athletics corporate sponsor Schools Federal Credit Union, will be distributed randomly from the start of the women’s basketball game up until 10 minutes into the men’s contest, after which the fan with the specially designated basketball will try his / her hand in the shootout during halftime of the men’s basketball game. 

In the shootout, the contestant will be required to make, in order, a lay-up, free throw, 3-point shot and half-court shot, all in 25 seconds.  The contestant will have to gather all made / missed shots, and the attempts will be videotaped for authenticity’s sake. 
   
To be eligible, the participant cannot have played any high school, junior college, college, semi-professional, professional, or Olympic basketball, or have coached at any of those levels in the last five (5) years.
   
The first $10,000 shootout occurred at the Midnight at Madness event on October 19, as part of the pep rally to conclude the first official week of basketball practice, while two fans were unsuccessful in their respective November 30 and December 1 attempts.

Here are the remaining five dates and opponents for the OSL-sponsored shootouts:

  • Friday, January 25 – Chico State
  • Saturday, January 26 – Cal State Stanislaus
  • Friday, February 8 – Cal State San Bernardino (in conjunction with Toro Days)
  • Saturday, February 9 – Cal Poly Pomona
  • Saturday, February 23 – San Francisco State

http://www.gotoros.com/news/2008/1/23/mbb_shootout_012308.aspx

Filed Under: Basketball Promotions, Sports, What's New Tagged With: , , , ,

Enhancing Mobile Promotions With Big Prizes

October 24, 2009 By Leave a Comment

mobile-screenIt’s guaranteed that most people leave home with at least these three things: wallet, keys and cell phone. So it makes sense that the mobile platform is becoming the new screen for interactive marketing and promotions. 

Even consumers not hip on texting their every movement can receiving and view a text message on their phone, which opens up endless opportunities for motivating and incentivizing.

In order to include a mega-prize where the risk is covered by an outside firm, you will need to have a secure and auditable mechanic so a prize result can be determined.

Below are a few ideas for adding a big prize — or lots of small prizes — to your next mobile marketing campaign. Either way, a promotional risk coverage will keep the prize costs fixed.

Instant Win – Crack The Code Number Match

Consumers text a sponsor-specific keyword and receive back an invitation to play “Crack the Code.”

  • Once the invitation is received, consumers send another text message with their guess for the winning combination.
  • If the guess matches the winning combination, the prize vault opens and the winners are sent instructions on how to claim their prize.

Retail Traffic Builder

Send a test message and drive consumers into retail locations to check the winning number.

  • Consumers send a text message and receive a unique code on their mobile phone. They bring their phone to the retail location to see if they are a winner
  • If the code matches posted winning code(s), then the consumer wins the Grand Prize.

Online Traffic Builder

Consumers text a promotional code to a specified number. The reply text instructs consumers to go online to play a game or sweepstakes.

Filed Under: Mobile Promotions, What's New Tagged With: , ,

Promo Boosts TV News Viewership

October 23, 2009 By Leave a Comment

KAPP TV, Yakima, WA. offered a chance at $25,000 instantly and a guaranteed free TV every day for 15 days. The promotion increased viewership of the morning newscast, since that was the only place you could get  the daily keyword to play.

Through a product trade for airtime coordinated by Incentives Plus Network, LG provided the guaranteed HDTV’s, which were awarded daily during the evening news broadcast.

Contestants entered a keyword passphrase on a PrizeCode, which was linked off  the station’s website. View a demo:

http://kappkvew.prizecode.com
Enter: PREVIEWvote

Incentive Plus Network manages trade outs between brands and media properties. This may be a good option for some media clients wanting a secondary prize option without additional cost. For more information contact Pat Pattison at 626-429-3296.

A few additional spins . . .

  • Set passphrase for use only at specified periods
  • Associate specific passphrases to sponsors, and display their content
  • Add a viral component. The automatic “thank you for playing” email could include an additional chance to play for each friend that plays.
Filed Under: Media, Prizecode Tagged With: , , , , , ,

Combine Twitter With Big Prizes and Drive More Traffic Faster

October 22, 2009 By Leave a Comment

What’s the fastest, easiest way to reach thousands of prospects and customers instantly for free? Besides email, it’s Twitter. Twitter is fast becoming a staple in marketing tool kits. Companies using it effectively are driving more traffic to their websites, building followers and reducing marketing clutter (and cost!).

Listeners, customers, prospects, clients – they subscribe to your Twitter feed – and become “followers” of your message. You “tweet” short messages and your subscribers get them instantly via their computer or mobile phone.

Imagine driving immediate traffic with a simple tweet! It pays to build a Twitter following.

Give your audience a reason to follow you immediately by offering a chance at a big prize. Use PrizeCode to deliver an instant chance to win $10,000, $25,000, $50,000 or more.

Here are a few simple ways to add big prizes to your promotions, increase your Twitter following and generate immediate traffic.

  • Randomly select a follower each day, week or month to receive a chance to win.
  • Preselect a follower for their Birthday Tweet – If their birthday matches the preselected birthday they win! For example match the month wins $100; match the month & day wins $1000; match the month day and year wins $100,000!
  • Schedule big-prize promotions at your location, and invite people exclusively through Twitter to come into your location and play. For example: Create a special “Money Bags Game Show” that offers one follower the chance to play for big money at your retail location.

Because Twitter is such an easy way to communicate, it’s also a perfect tool for leveraging a sponsorship. For example you could conduct a score prediction contest where fans tweet their score picks. One lucky fan closest to the correct score is selected to play for the big money.

Building your Twitter following — and using Twitter to connect with your target audience — is a key marketing strategy today. Putting big prizes to work to build your Twitter following quickly can help drive more traffic and increase sales far into the future.

Filed Under: Social Media, What's New

Cable Companies Use Promotions to Increase Sales

September 28, 2009 By Leave a Comment

This article is a little old, but still applies. It talks about how cable companies are using promotions as a value add in selling their schedules, especially during the Christmas holidays. Includes examples of how affiliate cable companies are leveraging national sweepstakes conducted by HGTV and others. Same ideas apply to other industries. . .

http://findarticles.com/p/articles/mi_m0DIZ/is_8_12/ai_60058692/?tag=content;col1

?????? ????? ????

Filed Under: Media Tagged With: , , ,

World’s Longest Basketball Shot

September 28, 2009 By Leave a Comment

Amazing basketball shot. And a great basketball promotion idea. This idea could be adapted for other sports as well. . . long football shot . . . long baseball throw. What works in your facility?

If you’re a sponser, maybe you run prelims at an alternative location or use an online game to build registration. One lucky contestant gets picked for the shot at the grand prize.

Filed Under: Basketball Promotions Tagged With: , , , ,
« Older Posts
Newer Posts »
Powered by WishList Member - Membership Site Software