Car and Boat Dealer Team Up for $100K Sweepstakes
January 30, 2009 By Leave a Comment
While it remains active, you can view the promotion here
Iowa Furniture Store Awards Free Furniture After Snowfall
January 19, 2009 By Leave a Comment
A Cedar Falls-area furniture store ran a conditional weather rebate promotion offering customers who made qualified purchases the chance to receive their furniture for free if it snowed two inches or more at the Waterloo Regional Airport on January 14. More than 100 customers received total rebates on their furniture, totaling over $120,000. This is like a belated Christmas gift for our customers said Dale Emmert, President of Simpson Furniture.
Here’s a story posted by the television station. Read the press release or the view the news story posted on YouTube.
Here are some other references to “win free furniture promotions” so you can see how other companies have promoted this type of offer:
Boston Red Sox – Win Free Furniture
The widely publiczed Jordan’s Furniture giveaway.
Ikea’s Guaranteed giveaway
A local Ikea grand-opening promotion run last year in Brooklyn.
Free furniture offer sponsored by the Ontario Furnitue Manufacturer’s Association
This was a guaranteed giveaway offered to increase attendance to a business-to-business trade show.
Conduct Big Prize Raffle Fundraisers Without The Risk of Losing Money
November 5, 2008 By Leave a Comment
Want to offer a big prize for your next raffle but afraid you might lose big bucks if ticket sales aren’t what you were hoping for?
Imagine offering a luxurious home, vacation package or exotic car for your next fundraiser raffle. Huge prizes generate tons of publicity and can skyrocket ticket sales. But, you’re still worried you can cover all the costs AND still raise money for your cause. That’s where a raffle guarantee comes in.
With this program, a third party such as SCA purchases enough slightly discounted tickets bring you to your breakeven point. You conduct your raffle as normal, without losing sleep worrying about covering all your costs.
Bank Promotion Nets 500 New Customers
October 17, 2008 By Leave a Comment
SharePlus Federal Bank, with branches located throughout the U.S., celebrated its 50th anniversary by offering customers the chance to win cash and prizes up to $50,000. The SharePlus team certainly had a lot to celebrate after their bank promotion, which resulted in 500 new customers and over $5 million in new deposits.
The 1950s-themed promotion, which ran during August, put the focus on the bank’s 50 years. Community residents received a promotional direct mail piece with a unique prize code and were invited to play for the $50,000 prize at a designated website.
The 50th anniversary was a perfect opportunity to show customer appreciation while at the same time increasing checking accounts and attracting new customers to the bank.
To extend the fun with even more chances to win, SharePlus invited the community to visit their local branch and register for FREE gas cards and vacation packages.
The promotional campaign included direct mail, web ads, newspaper print ads, and in-branch activities. A decorating contest had team members outfitting their branches in a 1950s theme. Word spread fast about the celebration and the chance to win up to $50,000 – translating into significant traffic and a successful promotion.
Request more information on this promotion:
Leveraging sports with prize promotions to make your ads work harder
October 13, 2008 By 1 Comment
With budgets tightening, your advertising should be working as hard as it possibly can. Big offers work, and there’s no better time to add one than during hockey or basketball season. Everyone’s paying attention to anything related to their favorite sport.
With every SCA-backed promotion, we cover the big prize for a fixed cost that’s just a fraction of the prize amount. If someone wins, we pay the winner and you get the glory. Here are four ways to make your advertising work harder during hockey and basketball season:
If They Win, You Win
You’ve probably heard about this one. If your team (or any team) wins a game or certain number of games, your customers win back the amount of their purchase. Ashley Furniture ran this promotion last year, offering free furniture if the Memphis Tigers
won the championship. Check out the commercial:
Bracket and Prediction Contests
Bracket and prediction contests can attract huge participation, and they’re so easy to run. For example, The Buzz Sports Radio garnered six co-sponsors and over 4,000 registered players for their “Buzz Bracket Contest”. What’s great is that you can keep your brand — and your offers — in front of fans and generate more traffic all season long. Customers can enter at your store or online.
Click to Request Information on These Promotions or Call 888-860-3700
Fan Participation
Do you sponsor a sports team? Or just want to tie into the fun? Get fans down on the ice or the court for a half time promotion that highlights your brand and drives traffic into your store. Have fans register at your store, online or even with their cell phone. You can choose from dozens of our contests or make one up yourself. You can also run fan participation contests in your stores. Build an entire event around these contests and connect with customers in an entirely new way. See how Philips did it:
Prizecode
Prizecode is a simple promotional tool that makes it easy to create a sports-themed promotion that ties in big prizes for a low, fixed cost. Promote your big offer, and then distribute prize codes to your customers and prospects. They go on-line to see if they won. How easy is that?
You can also use it to build a database and deliver a custom message online that can even include your video clips. It’s an easy way to deliver new content and generate signups online without involving your current website.
You can offer Prizecode for as little as 35 cents per play. Just provide your artwork or select from our pre-made sports-themed templates. Most jobs can be set up in 48 hours, so if you’re trying to put something big together at the last minute, this is a good option.
Play the demo here. Passcode is “basketball”.
Click to Request Information on These Promotions or Call 888-860-3700
Skinning PrizeCode for Hockey and Basketball Season
October 10, 2008 By Leave a Comment
Here are a few ideas using Prizecode for basketball and hockey seasons. You can easily theme a promotion for sports and combine the two things that so many of your customers love — sports and winning big money.
Sports-Themed Prizecode Promotions
Prizecode is the easiest way to offer a big money prize. It’s simple, low-cost and can be set up in less than 48 hours in many cases. You deliver a code to your consumers. They enter the code online for a chance to win. How easy is that? The system also displays your custom content online (including video) and captures consumer information — even custom questions if you like — and builds your database.
Prizecode – Seat Numbers:
Use the seat number on any sports ticket as your game code. Direct fans back to a designated website to enter their seat number for a chance to win. Along with the grand prize, offer secondary prizes such as merchandise and discount coupons to drive traffic back into your store long after the game is over.
Prizecode – Game Cards: Distribute Game Cards with with Prizecodes. Bring in multiple sponsors on the same card to deliver more value to consumers. Distribute cards at the game, retail locations, trade shows or special events. Each sponsor can display their own custom content based on the code number entered. SCA can also print and distribute cards for you.
Prizecode – Text and Win: For a super-simple promotion, simply serve up a Prizecode via a text message. Consumers get the unique number on their phone and bring it into your store to see if they won. Or have them go online to redeem the code and offer up a special coupon that drives them back into your store.