If you’re still wondering how to monetize Twitter, wonder no longer. Review these cases of companies driving serious traffic on this free marketing tool.
Naked Pizza Generates Sales from Twitter
Naked Pizza, a New Orleans pizzeria, is generating thousands of followers on Twitter and more than $1 million in annual sales with a micro-local marketing focus using Twitter as its primary tactic. The restaurant promotes its Twitter ID on a billboard placed right above the location and tweets specials regularly. A recent “twitter-only” promotion increased sales on a single day by 15%.
The Hartford Highlights Richard Childress Racing No. 33 With Online Contest
The Hartford Financial Services Group, Inc., is promoting its NASCAR Sprint Cup car sponsorship with a five-day national online scavenger hunt this week. Each day The Hartford will tweet clues on www.twitter.com/TheHartford. The clues, which will also be posted on http://thehartfordracing.com/, will prompt fans to search online to find the daily answers.
http://www.motorsport.com/news/article.asp?ID=338806&FS=NASCAR-CUP
B2B Marketer Skyrockets following with MacBook Promotion
Moonfruit, a UK-based web-design software firm, added 10,000 followers a day with promotion that awarded one mac book a day to their Twitter followers. They currently have 37,712 followers.
http://mediatransparent.com/2009/07/03/twitter-contests-also-work-for-local-business/
Using Twitter to Find Customers
Boloco, a Boston Mexican restaurant collected 900 coupons on a recent promotion – up from an average of 350 — after they started tweeting their specials. More good examples in this Inc. including comments from Dell Computer, which currently speaks to over 700,000 followers through Twitter.
http://www.inc.com/news/articles/2009/07/twitter.html
Twitter Small Business Examples
http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html?_r=1&em
Twitter Use Guide
Whether you’re just getting started on Twitter or a seasoned veteran, Twitter’s own guide provides good insight on Tweeting to increase business.
http://business.twitter.com/twitter101/
An aggregation of links to Twitter accounts of major retailers.
http://www.noturnonred.org/twitter/
http://spreadsheets.google.com/pub?key=pZq18f491UTAIVBwD9SyhDQ
Wed, Jul 29, 2009
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