As you can probably guess, here at SCA we’re always working on new ways to give away the big money. The new PrizeCode makes it especially easy to award the luxury prize of your choice while developing a valuable customer database, all for about 35 cents per lead. The aptly named PrizeCode is an alphanumeric code delivered via scratch-off card or email. The scratch off card – which can be custom printed — works well in retail settings as well as trade shows, festivals and other sponsored events.
The card directs you to a designated website where you enter the PrizeCode, triggering a sponsor-specific landing page. Here you enter your contact data, then press submit to see if you won. You can include any number of secondary prizes so everyone is a winner.
For marketers such as mortgage brokers and real estate agents more interested in generating leads rather than foot traffic, might opt for delivering the code via mass advertising.
