Interactive Promo Stats
June 26, 2008
Donna DeClemente posts another good article siting prize promotion stats from a recent Jupiter Research study. Some key takeaways: Survey results released by Jupiter Research last year showed that when consumers were asked which where their top online activities, 50% of those answered participation in contests or sweepstakes. The only activities that scored higher involved email, search, product research/buying and online billing/statements. These further stats demonstrate even more the value of online promotions: Read more
