It’s guaranteed that most people leave home with at least these three things: wallet, keys and cell phone. So it makes sense that the mobile platform is becoming the new screen for interactive marketing and promotions. 

Even consumers not hip on texting their every movement can receiving and view a text message on their phone, which opens up endless opportunities for motivating and incentivizing.

In order to include a mega-prize where the risk is covered by an outside firm, you will need to have a secure and auditable mechanic so a prize result can be determined.

Below are a few ideas for adding a big prize — or lots of small prizes — to your next mobile marketing campaign. Either way, a promotional risk coverage will keep the prize costs fixed.

Instant Win – Crack The Code Number Match

Consumers text a sponsor-specific keyword and receive back an invitation to play “Crack the Code.”

• Once the invitation is received, consumers send another text message with their guess for the winning combination.
• If the guess matches the winning combination, the prize vault opens and the winners are sent instructions on how to claim their prize.

Retail Traffic Builder

Send a test message and drive consumers into retail locations to check the winning number.

• Consumers send a text message and receive a unique code on their mobile phone. They bring their phone to the retail location to see if they are a winner
• If the code matches posted winning code(s), then the consumer wins the Grand Prize.

Online Traffic Builder

Consumers text a promotional code to a specified number. The reply text instructs consumers to go online to play a game or sweepstakes.