KAPP TV, Yakima, WA. offered a chance at $25,000 instantly and a guaranteed free TV every day for 15 days. The promotion increased viewership of the morning newscast, since that was the only place you could get  the daily keyword to play.

Through a product trade for airtime coordinated by Incentives Plus Network, LG provided the guaranteed HDTV’s, which were awarded daily during the evening news broadcast.

Contestants entered a keyword passphrase on a PrizeCode, which was linked off  the station’s website. View a demo:

http://kappkvew.prizecode.com
Enter: PREVIEWvote

Incentive Plus Network manages trade outs between brands and media properties. This may be a good option for some media clients wanting a secondary prize option without additional cost. For more information contact Pat Pattison at 626-429-3296.

A few additional spins . . .

• Set passphrase for use only at specified periods
• Associate specific passphrases to sponsors, and display their content
• Add a viral component. The automatic “thank you for playing” email could include an additional chance to play for each friend that plays.