KOLR TV in Springfield, Missouri was looking for a new and creative way to promote two sponsors, Sport Boats USA and Marshfield Chevrolet, while also advertising their upcoming Spring sales period. 

Using the traditional drivers license match format, KOLR incorporated an interactive component allowing all three groups to compile a targeted marketing database, extend their online presence, and create buzz with a big prize offer.

In support of the program, KOLR issued an email blast with sponsor sale information, a promotional video, and a link to win a $100,000 Sport Boats USA / Marshfield Chevrolet shopping spree.  In order to win, customers followed the $100,000 link to a sweepstakes page.

After submitting required demographic information and answering a series of marketing questions (Do you plan to purchase either a car or boat in the next six months?), customers received entry notification and an email voucher directing them to any participating Sport Boats USA or Marshfield Chevrolet location to match their drivers license for the chance to win. 

At these locations, contestants redeemed their entry voucher to determine if their drivers license number was the winning match.  In the event of a seven digit match, SCA pays out the $100,000 prize. Overall the promotion:

• Delivered an easy to play, familiar format of a drivers license match promotion
• Allowed sponsors to compile a marketing database of targeted customers as opposed to the blind leads generated with a traditional direct mail campaign
• Increased online presence across multiple sites
• Incorporated multiple sponsors into one easy to play promotion
• Offered the buzz-power of a large prize amount at an affordable rate
• Provided a new, interactive format to engage customers tired of standard promotion formats

This is a simple type of promotion to implement, especially if the television or radio station is handling media production. Leverage the advertising campaign through