Bank Promotion Nets 500 New Customers
October 17, 2008
SharePlus Federal Bank, with branches located throughout the U.S., celebrated its 50th anniversary by offering customers the chance to win cash and prizes up to $50,000. The SharePlus team certainly had a lot to celebrate after their bank promotion, which resulted in 500 new customers and over $5 million in new deposits.
The 1950s-themed promotion, which ran during August, put the focus on the bank’s 50 years. Community residents received a promotional direct mail piece with a unique prize code and were invited to play for the $50,000 prize at a designated website.
The 50th anniversary was a perfect opportunity to show customer appreciation while at the same time increasing checking accounts and attracting new customers to the bank.
To extend the fun with even more chances to win, SharePlus invited the community to visit their local branch and register for FREE gas cards and vacation packages.
The promotional campaign included direct mail, web ads, newspaper print ads, and in-branch activities. A decorating contest had team members outfitting their branches in a 1950s theme. Word spread fast about the celebration and the chance to win up to $50,000 - translating into significant traffic and a successful promotion.
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