While it remains active, you can view the promotion here

With budgets tightening, your advertising should be working as hard as it possibly can. Big offers work, and there’s no better time to add one than during hockey or basketball season. Everyone’s paying attention to anything related to their favorite sport.

With every SCA-backed promotion, we cover the big prize for a fixed cost that’s just a fraction of the prize amount. If someone wins, we pay the winner and you get the glory. Here are four ways to make your advertising work harder during hockey and basketball season:

If They Win, You Win

You’ve probably heard about this one. If your team (or any team) wins a game or certain number of games, your customers win back the amount of their purchase. Ashley Furniture ran this promotion last year, offering free furniture if the Memphis Tigers

won the championship. Check out the commercial:

Bracket and Prediction Contests

Bracket and prediction contests can attract huge participation, and they’re so easy to run. For example, The Buzz Sports Radio garnered six co-sponsors and over 4,000 registered players for their “Buzz Bracket Contest”. What’s great is that you can keep your brand — and your offers   — in front of fans and generate more traffic all season long.  Customers can enter at your store or online. 

Click to Request Information on These Promotions or Call 888-860-3700 

Fan Participation

Do you sponsor a sports team? Or just want to tie into the fun? Get fans down on the ice or the court for a half time promotion that highlights your brand and drives traffic into your store. Have fans register at your store, online or even with their cell phone. You can choose from dozens of our contests or make one up yourself. You can also run fan participation contests in your stores. Build an entire event around these contests and connect with customers in an entirely new way. See how Philips did it:

Prizecode

Prizecode is a simple promotional tool that makes it easy to create a sports-themed promotion that ties in big prizes for a low, fixed cost. Promote your big offer, and then distribute prize codes to your customers and prospects. They go on-line to see if they won. How easy is that?

You can also use it to build a database and deliver a custom message online that can even include your video clips. It’s an easy way to deliver new content and generate signups online without involving your current website.

You can offer Prizecode for as little as 35 cents per play. Just provide your artwork or select from our pre-made sports-themed templates. Most jobs can be set up in 48 hours, so if you’re trying to put something big together at the last minute, this is a good option.

Play the demo here. Passcode is “basketball”.

Click to Request Information on These Promotions or Call 888-860-3700

Donna DeClemente posts another good article siting prize promotion stats

from a recent Jupiter Research study. Some key takeaways: Survey results released by Jupiter Research last year showed that when consumers were asked which where their top online activities, 50% of those answered participation in contests or sweepstakes. The only activities that scored higher involved email, search, product research/buying and online billing/statements. These further stats demonstrate even more the value of online promotions: