Got a big idea but no budget?
Promotional Risk Coverage enables businesses to stretch their promotional dollars by offering a chance-to-win prize vs. a guaranteed prize.
Promotional Risk Coverage can also be used to protect businesses from going over budget should a promotion exceed redemption expectations. It’s done by calculating the odds of a contingency prize being awarded or predicting the rate of redemption on a given promotion and then placing the risk with an A+ insurance company.
By incorporating promotional risk coverage, businesses pay a fixed cost for their promotion that often amounts to a fraction of the actual prize value being offered. And should the prize be won or over-redemption occur, the promotional risk coverage kicks in to cover the cost – whatever the value of the prize, rebate, coupon or premium.
With promotional risk coverage, your business can plan promotional expenses to the penny, eliminate budget overruns for higher than expected responses, and stretch promotional dollars for the maximum market impact. Regardless of the size of your budget, Promotional Risk Coverage will make your impact BIGGER.